A marketing analyst at Ford uses Gnowit’s CoreAlerts dashboards for competitive intelligence. By consulting real-time news dashboards devoted to Ford and each of its competitors, the analyst can survey the news stories that reflect the company’s competitive landscape (such as those that signal shifts in competitor pricing and promotion strategy) at a glance. At the end of each week, the analyst uses the CoreAlerts reports feature to compile these stories with just a few clicks.
As part of a more advanced competitive intelligence strategy, the analyst could use the Data Insight Engine, Gnowit’s corporate benchmarking tool.
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